Elinchrom rocked the photography world when they first introduced the indirect octabank. This six foot octabank used a flash head aimed back into the light, not forward like most soft boxes. With the flash oriented indirectly (back into the octa), the light is evenly bounced and softened creating beautiful light coming out of the octa. Another benefit was the even light quality coming out of the octal, barely any difference from the edge to the center of the light. Add to that the enormous size, and you have a light that is legendary among photographers.
Not long ago Elinchrom updated the venerable indirect octabank, now officially the 190cm (75 inches) Indirect Litemotiv Octa. I recently upgraded from the original, and the new Litemotiv offers some nice upgrades. First, the inside material is more reflective giving you more light output for your flash. This is important when using such a big light. Next, they kept the brilliant design which made for fast setup and durability that lasted on countless photo shoots. The handle and strong bracket system make adjusting the light angle very easy. When you wrap your shoot, the light easily folds down into a nice carrying case.
I often get asked what is my favorite all around light on workshops. The Indirect Litemotiv Octa is hard to beat. Imagine photographing a model, or remote villager, using a beautiful six foot plus soft light. It’s like wrapping someone up in a cushy ‘light blanket’. Your images are going to be amazing! The light sells for $1420.