Fort Collins, CO. portrait
All photographers know how much the photography industry is changing. It seems like every month there is new technology, a new camera announcement, or some amazing processing features Adobe introduces in LR and PS. Honestly I love this stuff, it is very exciting to see how changes help us be better photographers and creators.
Shooting commercial assignments, or sports venues, often requires you download and get your images to your clients fast. Think about all the new features the flagship cameras have to help you sort, rate and cull your images on your flash card so you know what to send out during halftime or a break in the action. In the studio we shoot tethered to a larger hard drive and monitors so a client can see in real time what we are producing. But all this still requires closed networks or downloading from a flash card to a server. Not anymore….enter Camera 2 Cloud.
Adobe recently bought Frame.io, which is a cloud-based platform that allows instant sharing across multiple platforms at once. In other words, the second you take a picture it goes to a cloud source which can be viewed by multiple parties at once…camera 2 cloud. Not only does this instantly back up your work, it also allows editors and retouchers the ability to collaborate and start working on images and video. The only trick..your camera has to be enabled for C2C support for it to work. Currently video cameras like the Red system use this technology, and Fuji was the first still camera company to build this into their camera. It is very likely in the future other camera companies will build support into their cameras. Soon the images you take will instantly be accessible to your clients, friends or family back home…all they have to do is log on and watch the images appear during a shoot. C2C….get ready.